Bergans of Norway: Long live the product | Knowledge Hub | Circle Economy Foundation
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Business case
Bergans of Norway: Long live the product
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Bergans of Norway, an outdoor equipment manufacturer and retailer, collaborates with its customers through services such as repair, rental, reuse and redesign. Led by the ‘long live the product’ slogan, the company aims to engage customers in the circular process; once garments can no longer be used, they can be returned to be repaired, redesigned or resold, while products, such as backpacks, tents and skiwear, are also available for rent. As an extra incentive to drive uptake, customers can get a 20% discount on a new item that is bought at the same time that they return used clothing items. Meanwhile, if the shop cannot repair or resell the items, they are turned into upcycled goods or donated for reuse in the insulation of filler materials.

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Photo by Ben Klewais on Unsplash (https://unsplash.com/photos/qVu-pYIDjO4)

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