Added: Jan 19, 2021
Last edited: Mar 30, 2023
Bergans of Norway, an outdoor equipment manufacturer and retailer, collaborates with its customers through services such as repair, rental, reuse and redesign. Led by the ‘long live the product’ slogan, the company aims to engage customers in the circular process; once garments can no longer be used, they can be returned to be repaired, redesigned or resold, while products, such as backpacks, tents and skiwear, are also available for rent. As an extra incentive to drive uptake, customers can get a 20% discount on a new item that is bought at the same time that they return used clothing items. Meanwhile, if the shop cannot repair or resell the items, they are turned into upcycled goods or donated for reuse in the insulation of filler materials.
Photo by Ben Klewais on Unsplash (https://unsplash.com/photos/qVu-pYIDjO4)
Stretch the lifetime
Rethink the business model
Design for the future
Team up to create joint value
Product maintenance, repair
Part recovery
Refurbishment, remanufacturing, renovation
Own brand second-hand sale
Sale of durable, long-lasting goods
Design for modularity
Design for recycling
Design for repair
Design for reuse
Design for physical durability
Takeback programmes
Give-back programmes
Increase Awareness
Cost Savings
Revenue Potential
Reduce Emissions (SDG13)
Reduce Material Consumption (SDG12)
Minimise Waste (SDG12)
takeback programmes
repair
repurposing
resale
stakeholder collaboration
redesign