Selling high quality, long-lasting products

The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

Sale of durable, long-lasting goods

Selling parts of modular products that can be refilled

Sale of refillable parts

Providing products through leasing, rental, or pay-per-use models instead of sales

Leasing, rental, pay per use

Providing products through sharing between consumers, customers, etc.

Peer to peer sharing

Selling parts of modular products that can be exchanged or replaced

Sale of exchangeable parts

Providing services through a subscription plan with regular payment schemes

Subscription-based services

Deliver products through business models that ensure maximum value

Product business models

Deliver services through business models that ensure maximum value

Service business models

Consider opportunities to create greater value and align incentives that build on the interaction between products and services