Circular Gothenburg is an initiative from the City of Gothenburg. The purpose of the initiative is to drive the transition from a linear to a circular economy. It focuses on resource efficiency to reduce climate change and achieve circular material flows. It has three target groups: citizens, city departments and businesses. For all three target groups, the goal is to make it simple, straightforward and attractive to participate in transformational circular work. Therefore, Circular Gothenburg is about:

- To make it easy for Gothenburgers and visitors to reuse, share and repair. The City of Gothenburg will use its own resources to facilitate, plan and support concrete solutions in the Gothenburg area, for example, through do-it-yourself workshops or neighborhood businesses where people can repair, borrow, exchange and build new from old.

- That the City of Gothenburg, together with business actors, should offer attractive solutions that encourage sustainable consumption. For example, by working for more circular business locations in central Gothenburg, but also by stimulating business actors to design and produce smarter products and services. For example, by setting circular requirements when purchasing for the city's own operations.

- That the City of Gothenburg should lead by example by switching from a linear to a circular economy within its own administrations and companies. For example, by reusing, repairing and repairing furniture, instead of throwing it away and buying new. It is also about reusing more and reducing construction and demolition waste when we renovate and build new.