Specific programmes or initiatives to help customers become more circular 

The principles of a circular economy concern designing out waste, regenerating ecosystems and keeping items in use. Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. By evolving with the growing number of applications of circular economy principles, and consolidating these strategies across thematic areas, Circle Economy’s Key Elements Framework (KE) renders the elements of the circular economy salient and serves as a basis to derive contextual strategies and interventions. 


The Framework consists of:
- Core Elements: Activities directly handling product or material flows; and uniquely,
- Enabling Elements: those that remove obstacles for core actors.


Key elements of the circular economy

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Circle Economy's framework of strategies and activities that define the circular economy

Customer programmes

Working together with customers to jointly create products fit for them

Co-creation

Engaging in discussions with customers to educate and raise awareness of the circular economy and explore circular opportunities together

Customer dialogue, marketing 

Allowing customers to alter and modify certain features of the product

Customisation

Takeback and return of products from customers after end-of-use

Takeback programmes

Engage and guide customers and consumers to ensure circular use of products

Customer / consumer collaboration

Industry peers to industry peer collaboration to create joint value and identify synergies

Industry collaboration

Engage with the government on circular policies and programmes

Government collaboration

Engage internally to guide employees and facilitate greater knowledge sharing between internal divisions

Internal collaboration

Engage with the local community where facilities or offices are located

Community collaboration

Work together throughout the supply chain, internally within organisations and with the public sector and communities to increase transparency and create joint value