Grenoble regulates outdoor advertising to reduce excessive consumption | Knowledge Hub | Circle Economy Foundation
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Policy case
Grenoble regulates outdoor advertising to reduce excessive consumption
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In 2014 Grenoble cancelled a contract for 326 outdoor advertisements, including 64 large billboards. Trees and community noticeboards replaced them. Such an intervention could support a shift towards more sustainable lifestyles of residents by reducing advertising that advocates for the consumption of products.

Problem

In recent decades, a growing culture of rapid consumption has grown worldwide, promoted and fuelled via advertising which has become ubiquitous with the urban landscape.

Solution

In 2014 Grenoble cancelled a contract for 326 outdoor advertisements, including 64 large billboards. Trees and community noticeboards replaced them.

Outcome

Reduction of "visual pollution" and consumer goods consumption.

Additional information

Photo by Joshua Hoehne on Unsplash

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