In store discount when returning your broken kitchenware. | Knowledge Hub | Circle Economy Foundation
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Business case
In store discount when returning your broken kitchenware.
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Jernia and Norsk Gjenvinning has teamed up to increase the recycling of kitchenware. Jernia a kitchenware store, is giving customers discount on new products when they return broken or worn out pans, pots and glasses. Norsk Gjenvinning is then able to recycle the products and use as materials in concrete production.

A typical win-win situation.

Problem

Who knows which recycling bin your knife, pan or teacup should go in. Many of the items in our kitchen are difficult to recycle and often end up in the wrong sorting bin as few countries have the logistics to handle such items. When they are put in the wrong bin, they interrupt the recycling and can "damage" the entire load.

In order for recycling to function, all items needs to be sorted correctly.

Solution

Jernia has introduced several exchange schemes on the products we are not able to recycle at home. Jernia is collaborating with Norsk Gjenvinning who is one of the largest waste management companies in Norway. Together they are able to collect and recycle many items that would otherwise be thrown in the wrong bin or end up in landfill. As an additional bonus customers receive a discount on their next purchase.

Outcome

Through the scheme, Jernia and Norsk Gjenvinning is able to get control over a waste stream that is often disturbing the recycling of other materials. By giving the discount code they are able to encourage buyers to take care of their broken items properly. Norsk Gjenvinning is able to use the collected items in production of new products, thereby reducing the amount of virgin materials in production.

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