Approved by curator
Added: Aug 05, 2021
Last edited: Sep 01, 2021
AWARE™ applies tracer particles to the raw recycled cotton and then uses blockchain to guarantee the material that enters the supply chain is the same that comes out as apparel. By offering validation, transparency and verification to AWARE Blockchain Recycled Fabric, this hybrid technology can work to eliminate greenwashing and establish more trust in the textiles industry.
Long production supply chains can be difficult to track and trace, making them vulnerable and difficult to regulate. The lack of transparency and traceability across long supply chains can lead to brands exaggerating their sustainability efforts, leading to greenwashing and mistrust within the textile industry.
AWARE decentralises sustainable claim validation and impact reduction claims by combining tracer and blockchain technology, adding that onto sustainable fibres and yarn. The process works with several carefully selected partner spinners adding the patented AWARE™ tracer material into the original recycled feedstock. A virtual representation of the yarn/fibre is then created as a digital token and stored on a decentralised and open-source blockchain. Brands can now use the yarn in the same way as any other raw fabric. Unlike other fabric, the final product can be scanned at the end of production to confirm it’s made from the original certified recycled materials.
With AWARE™ integrity technology embedded in authentic, sustainable materials, textiles brands and retailers have the freedom and flexibility to produce products with their own compliant and nominated supply chain partners and prove sustainability claims to consumers.
Blockchain
Traceability
transparency
recycled fibers
supply chain transparency