During the signature event of our Circle Textiles Programme, Beyond Green, organised by Circle Economy and the Amsterdam Fashion Institute, MUD Jeans was brave enough to put their real-life zero waste challenge on the table. Once the current barriers for recycling a complete pair of jeans, including the zipper, pockets and buttons, were addressed, the group took a good look at how the jeans could be redesigned. Right off the bat, the traditional zipper was replaced with buttons. Additionally all buttons on the jeans were redesigned to be removable so that consumers could not only personalise their jeans but also play a role in the disassembly process.