{"pageProps":{"organization":{"id":5248,"Name":null,"description":"AWARE Blockchain Recycled Fabric has just been launched by Dutch startup ‘The Movement’, bringing to market an exciting initiative focused on authenticating the fashion supply chain using blockchain. ","website":"https://www.wearaware.co/","location":null,"created_at":"2021-08-05T18:21:48.995Z","updated_at":"2021-08-05T18:21:48.995Z","name":"Aware","organizationType":null,"logo_alt":null,"logo":{"id":2536,"name":"blob","hash":"blob_724c6855fc","sha256":null,"ext":"","mime":"image/jpeg","size":18.02,"url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/blob_724c6855fc","provider":"aws-s3","provider_metadata":null,"created_at":"2021-08-05T18:21:49.354Z","updated_at":"2021-08-05T18:21:49.354Z","alternativeText":null,"caption":null,"width":564,"height":564,"formats":{"small":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/small_blob_724c6855fc","hash":"small_blob_724c6855fc","mime":"image/jpeg","name":"small_blob","path":null,"size":17.16,"width":500,"height":500},"thumbnail":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/thumbnail_blob_724c6855fc","hash":"thumbnail_blob_724c6855fc","mime":"image/jpeg","name":"thumbnail_blob","path":null,"size":4.41,"width":156,"height":156}},"previewUrl":null},"articles":[{"id":8901,"title":"AWARE™ Blockchain Technology: Enabling Traceability Across Supply Chains","summary":"<p>AWARE™ applies tracer particles to the raw recycled cotton and then uses blockchain to guarantee the material that enters the supply chain is the same that comes out as apparel. By offering validation, transparency and verification to AWARE Blockchain Recycled Fabric, this hybrid technology can work to eliminate greenwashing and establish more trust in the textiles industry.</p>","problem":"<p>Long production supply chains can be difficult to track and trace, making them vulnerable and difficult to regulate. The lack of transparency and traceability across long supply chains can lead to brands exaggerating their sustainability efforts, leading to greenwashing and mistrust within the textile industry.</p>","solution":"<p>AWARE decentralises sustainable claim validation and impact reduction claims by combining tracer and blockchain technology, adding that onto sustainable fibres and yarn. The process works with several carefully selected partner spinners adding the patented AWARE™ tracer material into the original recycled feedstock. A virtual representation of the yarn/fibre is then created as a digital token and stored on a decentralised and open-source blockchain. Brands can now use the yarn in the same way as any other raw fabric. Unlike other fabric, the final product can be scanned at the end of production to confirm it’s made from the original certified recycled materials.&nbsp;</p>","outcome":"<p>With AWARE™ integrity technology embedded in authentic, sustainable materials, textiles brands and retailers have the freedom and flexibility to produce products with their own compliant and nominated supply chain partners and prove sustainability claims to consumers.</p>","additional_info":null,"collection":null,"type_content":null,"is_draft":false,"authorId":420,"created_at":"2021-08-05T18:37:14.816Z","updated_at":"2021-09-01T14:30:14.938Z","article_collection":null,"url":null,"datePublished":null,"circularityScore":null,"contenttype":2,"curator":null,"created":null,"updated":null,"curatedBy":383,"createdBy":420,"updatedBy":383,"locale":"en","main_image_alt":null,"status":"Legacy","main_image":{"id":2537,"name":"blob","hash":"blob_ad5d9e0395","sha256":null,"ext":"","mime":"image/jpeg","size":33.86,"url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/blob_ad5d9e0395","provider":"aws-s3","provider_metadata":null,"created_at":"2021-08-05T18:37:14.616Z","updated_at":"2021-08-05T18:37:14.616Z","alternativeText":null,"caption":null,"width":752,"height":564,"formats":{"small":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/small_blob_ad5d9e0395","hash":"small_blob_ad5d9e0395","mime":"image/jpeg","name":"small_blob","path":null,"size":19.12,"width":500,"height":375},"medium":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/medium_blob_ad5d9e0395","hash":"medium_blob_ad5d9e0395","mime":"image/jpeg","name":"medium_blob","path":null,"size":35.73,"width":750,"height":563},"thumbnail":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/thumbnail_blob_ad5d9e0395","hash":"thumbnail_blob_ad5d9e0395","mime":"image/jpeg","name":"thumbnail_blob","path":null,"size":5.61,"width":208,"height":156}},"previewUrl":null}},{"id":22550,"title":"CYCLO® and AWARE™ team up to bring fully traceable recycled cotton yarn in Bangladesh","summary":"<p>Simco Spinning &amp; Textile, exclusive manufacturers of Cyclo&nbsp;recycled fibers in Bangladesh, has entered into a strategic partnership with The Movement (parent company of Aware) to become nominated spinners of the Aware Integrity Solution in&nbsp;Bangladesh.</p>","problem":"<p>Modern textiles rely heavily on petrochemical products that come from many of the same oil and gas companies driving greenhouse gas emissions. Today, in fact, fashion accounts for up to 10% of global carbon dioxide output—more than international flights and shipping combined, according to the United Nations Environment Programme. 48 million tones of clothing are disposed worldwide every year. 73% are incinerated, 12% is reused, 12% is downcycled, and only less then 1% is turned into new clothes.</p>","solution":"<p>Bangladesh&nbsp;Cyclo Recycled Fibers of Simco Spinning &amp; Textile Ltd. has helped pioneer producing fiber using recycling technology from cutting waste. What started with the production of yarn that was mostly used to produce cleaning materials and other home textiles has evolved into Cyclo Recycled Fibers: a high-quality, commercially applicable yarn that is a sustainable alternative for apparel and other textile applications.</p><p>AWARE™ traceability technology can be used for all kinds of sustainable materials. Authentic sustainable materials are verified by unique tracer particles (added to the material) and validated by secure blockchain. These sustainable materials are available directly at nominated spinners in several locations around the world.</p>","outcome":"<p>Cyclo recycled yarn embedded with the Aware Integrity Solution is fully traceable from fiber to final product. With Aware tracer particles added to the certified recycled Cyclo Fiber, the final garment can be scanned by a hand-held device to verify that genuine Cyclo yarn has been used for that final product.</p>","additional_info":null,"collection":null,"type_content":null,"is_draft":false,"authorId":15875,"created_at":"2023-01-13T08:46:35.452Z","updated_at":"2023-03-27T13:39:27.885Z","article_collection":null,"url":null,"datePublished":null,"circularityScore":null,"contenttype":2,"curator":null,"created":null,"updated":null,"curatedBy":null,"createdBy":15875,"updatedBy":15875,"locale":"en","main_image_alt":null,"status":"Legacy","main_image":{"id":17672,"name":"blob","hash":"blob_1136470997","sha256":null,"ext":"","mime":"image/jpeg","size":55.58,"url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/blob_1136470997","provider":"aws-s3","provider_metadata":null,"created_at":"2023-01-13T08:46:34.221Z","updated_at":"2023-01-13T08:46:34.221Z","alternativeText":null,"caption":null,"width":800,"height":600,"formats":{"small":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/small_blob_1136470997","hash":"small_blob_1136470997","mime":"image/jpeg","name":"small_blob","path":null,"size":25,"width":500,"height":375},"medium":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/medium_blob_1136470997","hash":"medium_blob_1136470997","mime":"image/jpeg","name":"medium_blob","path":null,"size":50.97,"width":750,"height":563},"thumbnail":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/thumbnail_blob_1136470997","hash":"thumbnail_blob_1136470997","mime":"image/jpeg","name":"thumbnail_blob","path":null,"size":6,"width":208,"height":156}},"previewUrl":null}}],"solutionProviders":[]},"articles":[{"id":8901,"title":"AWARE™ Blockchain Technology: Enabling Traceability Across Supply Chains","summary":"<p>AWARE™ applies tracer particles to the raw recycled cotton and then uses blockchain to guarantee the material that enters the supply chain is the same that comes out as apparel. By offering validation, transparency and verification to AWARE Blockchain Recycled Fabric, this hybrid technology can work to eliminate greenwashing and establish more trust in the textiles industry.</p>","problem":"<p>Long production supply chains can be difficult to track and trace, making them vulnerable and difficult to regulate. The lack of transparency and traceability across long supply chains can lead to brands exaggerating their sustainability efforts, leading to greenwashing and mistrust within the textile industry.</p>","solution":"<p>AWARE decentralises sustainable claim validation and impact reduction claims by combining tracer and blockchain technology, adding that onto sustainable fibres and yarn. The process works with several carefully selected partner spinners adding the patented AWARE™ tracer material into the original recycled feedstock. A virtual representation of the yarn/fibre is then created as a digital token and stored on a decentralised and open-source blockchain. Brands can now use the yarn in the same way as any other raw fabric. Unlike other fabric, the final product can be scanned at the end of production to confirm it’s made from the original certified recycled materials.&nbsp;</p>","outcome":"<p>With AWARE™ integrity technology embedded in authentic, sustainable materials, textiles brands and retailers have the freedom and flexibility to produce products with their own compliant and nominated supply chain partners and prove sustainability claims to consumers.</p>","additional_info":null,"collection":null,"type_content":null,"is_draft":false,"authorId":420,"created_at":"2021-08-05T18:37:14.816Z","updated_at":"2021-09-01T14:30:14.938Z","article_collection":null,"url":null,"datePublished":null,"circularityScore":null,"contenttype":{"id":2,"name":"Business case","created_at":"2020-10-22T12:31:15.028Z","updated_at":"2021-01-28T17:44:49.613Z"},"curator":null,"created":null,"updated":null,"curatedBy":{"id":383,"firstname":"Jess ","lastname":"Redgrave","picture":"https://s.gravatar.com/avatar/ab902f36ab77f303a96cd4a4fff12634?s=480&r=pg&d=https%3A%2F%2Fcdn.auth0.com%2Favatars%2Fj.png"},"createdBy":{"id":420,"firstname":"Sarah","lastname":"Botha","picture":"https://lh3.googleusercontent.com/a-/AOh14GiFoMGXVqypO9TMXxIW8_GJVP1uqNTgQ8XEwSyV=s96-c"},"updatedBy":{"id":383,"firstname":"Jess ","lastname":"Redgrave","picture":"https://s.gravatar.com/avatar/ab902f36ab77f303a96cd4a4fff12634?s=480&r=pg&d=https%3A%2F%2Fcdn.auth0.com%2Favatars%2Fj.png"},"locale":"en","main_image_alt":null,"status":"Legacy","main_image":{"id":2537,"name":"blob","hash":"blob_ad5d9e0395","sha256":null,"ext":"","mime":"image/jpeg","size":33.86,"url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/blob_ad5d9e0395","provider":"aws-s3","provider_metadata":null,"created_at":"2021-08-05T18:37:14.616Z","updated_at":"2021-08-05T18:37:14.616Z","alternativeText":null,"caption":null,"width":752,"height":564,"formats":{"small":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/small_blob_ad5d9e0395","hash":"small_blob_ad5d9e0395","mime":"image/jpeg","name":"small_blob","path":null,"size":19.12,"width":500,"height":375},"medium":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/medium_blob_ad5d9e0395","hash":"medium_blob_ad5d9e0395","mime":"image/jpeg","name":"medium_blob","path":null,"size":35.73,"width":750,"height":563},"thumbnail":{"ext":"","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/thumbnail_blob_ad5d9e0395","hash":"thumbnail_blob_ad5d9e0395","mime":"image/jpeg","name":"thumbnail_blob","path":null,"size":5.61,"width":208,"height":156}},"previewUrl":null},"related_articles_":[{"id":9250,"title":"Haikure provides traceability and transparency for their sustainable jeans using blockchain technology","summary":"<p>With sustainability in its DNA, Haikure, a sustainable Italian fashion brand specializing in denim jeans, developed a partnership with technology company Provenance, focusing on allowing its sustainable actions to be evident for the consumer. The solution created was a digital passport of each product, which gives the consumer access, from a QR code, to obtain information about the entire product tracking. In this way, the company provides greater visibility to its suppliers (90% are Italian) and informs and educates consumers about sustainable fashion. As a result, the company strengthens its relationship with stakeholders, based on mutual trust, in addition to pursuing its mission of \"<em>respecting the planet and people by promoting a new lifestyle where fashion trends and sustainability can coexist</em>\".</p>","problem":"<p>Currently, there are already brands aware of the impact they can have on the environment and society. From this perspective, they seek to bring more sustainable fashion into their mission, incorporating principles of the circular economy. However, in addition to applying sustainable practices throughout the production process, these companies must demonstrate to their consumers which practices they are adopting to be educated and become aware of the importance of sustainable fashion.</p><p><br></p><p>In this context, increased transparency and traceability are crucial for a sustainable company to allow the rise of the conscientious consumer. This was the case of Hairuke, which, even having focused on the sustainable production of jeans from the beginning of the brand, realized that they didn't effectively demonstrate this to their clients, which prevented them from adding credibility to their sustainable discourse. Digital technology then became a target of the company, aiming to identify how solutions such as blockchain and IoT could contribute to this greater visibility and transparency of its actions, demonstrating which suppliers acted in which part of the chain and show products and certifications adopted.</p>","solution":"<p>The solution adopted by Hairuke occurred through a partnership with technology company Provenance, which developed a solution for tracking the products at the \"proof points\" of their origin, using blockchain technology. The immutable record of these events allowed Hairuke to share evidence of its practices throughout the entire production chain. To view this evidence, the brand's consumer can scan the QR code existing on the clothes, having a digital experience about the product's journey and its suppliers. The website then presents a timeline containing the history of the product's production, demonstrating at each stage the supplier and components used and the certifications obtained, thus bringing increased visibility of the purchased goods.</p>","outcome":"<p>As shown by the brand's use case, the approach of bringing greater visibility and transparency to a solution that already practices sustainable actions brings the following results as benefits:</p><p><br></p><p><strong>Greater guarantee:</strong>&nbsp;This allows the brand to have a relationship of trust with their suppliers and provide more excellent reliability to their consumers through clear information on its sustainable actions.</p><p><br></p><p><strong>Consistent communication:</strong>&nbsp;This allows the brand, through blockchain technology and digital platforms, to record information in different parts of the value chain, incorporating the details of the production of their products in a single channel.</p><p><br></p><p><strong>Differentiation:</strong>&nbsp;The brand can identify their sustainable actions, visibility, transparency and traceability, and add competitive advantage, thus generating a more significant positive impact.</p>","additional_info":"<p>The solution can be visualised here - 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Decoupling the economy from material flows—improving the rate of resource productivity faster than the economic growth rate—is also a consistent guide. 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Full systems change has taken place. This wouldn’t have been possible without the immediate action and radical steps taken from 2020 onwards. Many targets had to be identified in the early 2020s and achieved by 2030 to ensure that the 2050 goal happened in full. A sense of urgency, turbo stakeholder collaboration, supportive government regulation and clear, data driven targets enabled the mindsets and systems change needed to transform to a fully circular textiles ecosystem.\n\nA circular economics model underpins what we have created. It reflects and supports a living organism made up of makers, users and restorers, interacting across vibrant and interconnected networks. Checks and balances, alongside transparency and accountability, ensure a healthy system. Financial, environmental, and social metrics have the purpose of serving communities and the planet. There is shared ownership of profit and loss – across all three metrics – throughout the value chain.\n\nThis is what we’ve achieved over the last 30 years:","article":null,"created_at":"2021-03-05T13:34:27.031Z","updated_at":"2022-12-01T12:29:54.262Z","is_visible":true,"type":null,"mandatory":false,"properties":null,"show_on_landing":true,"use_without_collection":false,"short_description":null,"picture_alt":null,"picture":{"id":2493,"name":"wctd.jpg","hash":"wctd_1a232d9883","sha256":null,"ext":".jpg","mime":"image/jpeg","size":15.85,"url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/wctd_1a232d9883.jpg","provider":"aws-s3","provider_metadata":null,"created_at":"2021-07-27T17:47:41.262Z","updated_at":"2021-07-27T17:47:41.283Z","alternativeText":"","caption":"","width":473,"height":184,"formats":{"thumbnail":{"ext":".jpg","url":"https://goldilocks-images.s3.eu-west-1.amazonaws.com/thumbnail_wctd_1a232d9883.jpg","hash":"thumbnail_wctd_1a232d9883","mime":"image/jpeg","name":"thumbnail_wctd.jpg","path":null,"size":6.27,"width":245,"height":95}},"previewUrl":null}},{"id":695,"name":"Four Flows Framework","description":"![Screen Shot 2024-10-21 at 16.53.12.png](https://goldilocks-images.s3.eu-west-1.amazonaws.com/Screen_Shot_2024_10_21_at_16_53_12_12858da6aa.png)\n\nBased on the work of [Bocken et al. (2016)](https://www.researchgate.net/publication/309699661_Product_design_and_business_model_strategies_for_a_circular_economy), the Four Flows Framework serves as a simple framework for managing resource flows in a circular economy by using less (Narrow), using for longer (Slow), using again (Cycle), and using clean, regenerative materials and energy (Regenerate).\n\nThese different principles of circular economy can be applied to our socioeconomic metabolism: we can design stocks like buildings, infrastructure, machinery, and vehicles to be rich resource mines for the future, and design manufactured goods and consumables to be cycled and made regenerative. Furthermore, the focus must also centre on getting more value out of fewer materials. Achieving the aims of a circular economy—minimising material use, regenerating the Earth, and preventing material losses—can be done through these four key strategies mentioned above.\n\nSource: Circle Economy. (2023). *[The circularity gap report 2023](https://www.circularity-gap.world/2023)* (p.22). Amsterdam: Circle Economy. 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We developed an honest traceability solution we are super enthusiastic about. We are more than happy to discuss how our solutions could help you to build trust with your sustainability strategy and products. But also, to discuss together how develop even better solutions."},{"id":6137,"name":null,"created_at":"2021-08-05T18:37:14.084Z","updated_at":"2021-08-05T18:37:14.084Z","url":"https://theecobahn.com/technology/aware-blockchain-recycled-fabric-traceable-recycled-cotton/","body":"    AWARE™ presents the worlds first fully traceable recycled cotton. Using Blockchain technology, the recycled cotton that enters the supply chain can be verified as the same that comes out as apparel.\t  AWARE Blockchain Recycled Fabric has just been launched by Dutch startup ‘The Movement’, bringing to market an exciting initiative focused on authenticating the fashion supply chain using blockchain. In a fashion industry where words like “organic”, “fair trade”, and “sustainable” are becoming over-used and under-quantified, this technology offers a future where consumers can know precisely the materials a garment is made from. AWARE™ applies tracer particles to the raw recycled cotton and then uses blockchain to guarantee the material that enters the supply chain is the same that comes out as apparel. By offering validation, transparency and verification to AWARE Blockchain Recycled Fabric, this hybrid technology can work to eliminate greenwashing and establish more trust in the textiles industry. \n\n Recycled Cotton AWARE™ is looking to champion recycled cotton through the AWARE Blockchain Recycled Fabric scheme- in turn, reducing the amount of new cotton required to be produced. It’s estimated that producing 1kg of conventional cotton requires 9,800 litres of water, with the harsh reality that much of the world’s cotton is produced in countries already lacking a ready supply of drinking water. It is estimated that 80% of the cotton required for the fashion industry already exists, with most destined for landfill. The increases in textile recycling schemes can help to save this cotton from reaching landfill, allowing it to be re-purposed into recycled cotton. AWARE™ can then be used to authenticate this process for the end consumer. Blockchain Authenticated Recyled Cotton Blockchain Textile Production The process works with several carefully selected partner spinners adding the patented AWARE™ tracer material into the original recycled feedstock. A virtual representation of the yarn/fibre is then created as a digital token and stored on a de-centralised and open-source blockchain. Brands can now use the yarn in the same way as any other raw fabric. The difference is, that at the end of production the final product can be scanned to confirm it’s made from the original certified recycled materials.  AWARE Blockchain Recycled Fabric Scanning This confirmation is then linked to the related digital token stored on blockchain, the original purchase order and the AWARE™ Certificate of Authenticity. All this information will then be transferred to the digital wallet of the retailer or brand, complete with an easy-to-understand blockchain interface documenting all environmental impact savings.  AWARE Blockchain Recycled Fabric: The Future Supply chain transparency will become one of the key battlegrounds for fashion businesses striving to become more sustainable. The sustainability of the specific material being used is still up for debate as every fabric has its pros and cons. For the brands, however, being able to conclusively show the end consumer exactly where their product has come from is going to be extremely powerful. Especially when this level of transparency becomes expected across all brands. “There’s a real pressure for change: to make sustainability actually mean something. Everyone realises that ‘sustainability’ is a term that’s if it’s not fully empty, it’s at least vague. Brands and retailers now recognise we need to be measuring impact reduction – in terms of water use, energy, waste, CO2 and all the rest.”Feico van der Veen, Founder and Director, The Movement Further information on the AWARE Blockchain Recycled Fabric can be found https://www.the-movement.com/ Further Reading: Blockchain Sneakers: The Future of Footwear. 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Biodegradable raw materials are used for products with biodegradable end routes. Toxic chemicals have been washed out of the global materials pool, disposed of safely and replaced with beneficial alternatives. Virgin fibres made from fossil fuels have been banned, while secondary synthetic fibres, derived from what was already in the system, are kept in constant circulation as a resource. Circularity accounting methods, built on science-based metrics, help to manage a balanced system of resources, across all industries, and in line with the planet’s environmental limits.","properties":null,"framework":134,"article":null,"parent":null,"created_at":"2021-03-05T13:34:08.267Z","updated_at":"2022-12-01T12:29:54.260Z","order":null,"icon_alt":null,"summary":null,"icon":null}],"attachments":[],"bookmarks":[],"folders":[],"solutionProviders":[],"contributors":[{"id":383,"firstname":"Jess ","lastname":"Redgrave","picture":"https://s.gravatar.com/avatar/ab902f36ab77f303a96cd4a4fff12634?s=480&r=pg&d=https%3A%2F%2Fcdn.auth0.com%2Favatars%2Fj.png"},{"id":420,"firstname":"Sarah","lastname":"Botha","picture":"https://lh3.googleusercontent.com/a-/AOh14GiFoMGXVqypO9TMXxIW8_GJVP1uqNTgQ8XEwSyV=s96-c"}],"localizations":[]},{"id":22550,"title":"CYCLO® and AWARE™ team up to bring fully traceable recycled cotton yarn in Bangladesh","summary":"<p>Simco Spinning &amp; Textile, exclusive manufacturers of Cyclo&nbsp;recycled fibers in Bangladesh, has entered into a strategic partnership with The Movement (parent company of Aware) to become nominated spinners of the Aware Integrity Solution in&nbsp;Bangladesh.</p>","problem":"<p>Modern textiles rely heavily on petrochemical products that come from many of the same oil and gas companies driving greenhouse gas emissions. Today, in fact, fashion accounts for up to 10% of global carbon dioxide output—more than international flights and shipping combined, according to the United Nations Environment Programme. 48 million tones of clothing are disposed worldwide every year. 73% are incinerated, 12% is reused, 12% is downcycled, and only less then 1% is turned into new clothes.</p>","solution":"<p>Bangladesh&nbsp;Cyclo Recycled Fibers of Simco Spinning &amp; Textile Ltd. has helped pioneer producing fiber using recycling technology from cutting waste. What started with the production of yarn that was mostly used to produce cleaning materials and other home textiles has evolved into Cyclo Recycled Fibers: a high-quality, commercially applicable yarn that is a sustainable alternative for apparel and other textile applications.</p><p>AWARE™ traceability technology can be used for all kinds of sustainable materials. 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